artwork, concepts, and content © 2016 by MARGARET WEINER. All rights reserved.

written permission must be obtained before reproducing or otherwise hijacking my work.

made with indexhibit.

Client: Gannett, NJHub

Originally approached to create a family-targeted acquisition campaign tying Thomas Alva Edison's birthday to the value of a subscription, my team sought to find a better strategy to from which to work. We conceptualized a campaign around the notion of getting bright ideas from publication content. To appeal to parents and kids alike, and to hint at the proactive relationship between a reader and published content—all the while playing up the "Bright Ideas" concept with illuminated bulbs—I developed the suite around a headline illustrated with a Lite-Brite.

Illustrator, InDesign, photography, Photoshop

 
DIRECT MAIL LETTER

Front Specs: 8.5" x 11"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_3.jpg
 
DIRECT MAIL LETTER

Back Specs: 8.5" x 11"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_4.jpg
 
DM BUCKSLIP

Front Specs: 8.5" x 3.75"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_12.jpg
 
DM BUCKSLIP

Back Specs: 8.5" x 3.75"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_13.jpg
 
DIRECT MAIL ENVELOPE

Specs: 9.5" x 4.25"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_5.jpg
 
FSI

Front Specs: 9.5" x 9.5"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_6.jpg
 
FSI

BACK Specs: 9.5" x 9.5"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_7.jpg
 
POST-IT STICKER

Specs: 3" x 3"

http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_8.jpg
 
EMAIL
http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_10.jpg
 
LANDING PAGE
http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_11.jpg
 
CONCEPT SKETCH
http://c6studio.com/files/gimgs/th-28_port_Gannett_BRIGHTIDEAS_9.jpg