artwork, concepts, and content © 2016 by MARGARET WEINER. All rights reserved.

written permission must be obtained before reproducing or otherwise hijacking my work.

made with indexhibit.

Client: Gannett, enterprise-wide

In its first month in the market, my oversized, simplified "Chalkboard" FSI, originally developed for The Tennessean publication in an effort to cut through the clutter, was already one of Nashville's best-performing free standing inserts. Eventually my art was picked up by many of Gannett's other publications country-wide.

I eschewed the traditional copy-heavy FSI front in favor of a bigger and bolder message. Using several photos I took and scans of lettering sketches, I capitalized on the growing interest in the hand-lettered chalkboard aesthetic in this handsome comp.

Specs : 9.5" x 9.5" // pencil, photography, Photoshop

 
Hand-lettered B2C acquisition FSI

front

http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_1.jpg
 
Hand-lettered B2C acquisition FSI

back

http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_2.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_3.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_9.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_5.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_4.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_8.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_6.jpg
 
ROUGH SKETCH
http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_7.jpg
 

sketching.

http://c6studio.com/files/gimgs/th-27_port_Gannett_DEAL_10.jpg